This policy explains, in plain English, what information MerryMax collects, why we collect it, and what we do (and never do) with it. It applies to the marketing website at merrymaxretail.com, the MerryMax application at app.merrymaxretail.com, and any communication you have with us about the product.

Jump to a section: Who we are · What we collect · How we use it · Your store's data · Payments · Cookies · Storage & security · Retention · Sharing · Your rights · Changes · Contact

1. Who we are

MerryMax is retail management software — cloud POS billing, inventory, GST and accounting for Indian stores. The website is merrymaxretail.com and the application runs at app.merrymaxretail.com.

MerryMax is a product of Bestman Exceed Software LLP, EC-278, Sector-I, Salt Lake, Kolkata-700 064, India. When this policy says "we", "us" or "our", it means Bestman Exceed Software LLP.

2. Information we collect

  • Account and signup data. When you create a MerryMax account we ask for your store name, owner name, username, phone number, email address, city and store type. We need this to set up your store, identify you when you log in, and reach you about your account.
  • Store business data you enter while using the app. Items, stock, bills, customers, suppliers, customer credit ledgers, GST details and similar records you create day to day. This data belongs to you — see section 4.
  • Demo and contact form data. If you request a demo or contact us through the website, we collect the name, mobile number, email, store name, store type, city and message you submit, so we can respond.
  • Technical data. Standard information your browser sends — IP address, device and browser type, and pages visited. We use it for security (for example, spotting suspicious logins) and for improving the product. We do not use it to build advertising profiles.

3. How we use your information

  • Running your account and providing the MerryMax service.
  • Processing your subscription payments and sending invoices and payment receipts.
  • Responding to demo requests and enquiries you send us.
  • Providing customer support when you ask for it.
  • Improving the product — understanding which features are used and where things break.
  • Sending service notices: renewal reminders, downtime alerts, important changes to the product or this policy.

We do not sell personal data. Not yours, and not your customers'. Ever.

4. Your store's data belongs to you

The customer lists, sales records, stock data, supplier records and customer credit ledgers you enter in MerryMax are your business data, not ours. We store and process it only to run the service for you.

Our team accesses your store's data only in three situations: to operate and maintain the service, to help you with a support issue you have raised, or when the law requires it. Every store's data is kept isolated from every other store's — no other MerryMax customer can see your data.

5. Payments

Subscription payments are processed by Razorpay, a payment gateway regulated in India. When you pay by UPI or card, you enter those details on Razorpay's secure interface — we never see or store your full card number, CVV or UPI credentials. We receive only confirmation of the payment and the details needed for your invoice. Razorpay's own privacy policy applies to the payment processing itself.

6. Cookies

We use session cookies that are necessary for the service to work — keeping you logged in and remembering your preferences. We do not use third-party advertising cookies, and we do not allow ad networks to track you on our site or in the app.

7. Data storage and security

  • Your data is hosted on cloud servers located in India (AWS Mumbai region).
  • All connections to merrymaxretail.com and app.merrymaxretail.com are encrypted with HTTPS.
  • Each store's data is isolated from other stores at the application level.
  • We take regular backups so your records survive hardware failure.
  • Access to production systems is limited to authorized personnel who need it to run the service.

No system on the internet can promise absolute security, but we treat your business records with the seriousness they deserve, and we keep improving our safeguards.

8. How long we keep your data

We keep your account and store data for as long as your account is active. If you cancel, you can export your data first — reports export to CSV, and accounting data exports to Tally XML.

After cancellation, we delete or anonymize your data after a reasonable wind-down period, unless the law requires us to keep certain records longer — for example, GST and tax rules may require invoices and related records to be retained for the statutory period.

9. When we share information

We share information only in two situations:

  • Service providers we need to run MerryMax — cloud hosting, the payment gateway and email delivery. They receive only what they need to do their job, and they are bound by confidentiality obligations.
  • When required by law — if a court, tax authority or other government body lawfully requires us to disclose information, we comply with the valid request.

That is the complete list. We do not share your data with advertisers, data brokers or anyone else.

10. Your rights

You can ask us to:

  • Access the personal data we hold about you.
  • Correct anything that is wrong or outdated.
  • Export your data — much of it you can export yourself from within the app at any time.
  • Delete your account and data, subject to the legal retention rules in section 8.

To exercise any of these, write to sales@merrymaxretail.com from your registered email. We will verify it is really you before acting on the request.

11. Changes to this policy

If we change this policy, we will post the updated version on this page with a new effective date. For significant changes, we will also notify account holders by email or through a notice in the app.

12. Contact us

Questions about privacy or your data? Reach us at: